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Hey! are you doing? We know times are a little uncertain but if you’re like us you’re keeping calm and carrying on, whilst following all the expert advice of course.

We’ve been quite disappointed however, although not entirely surprised, at the amount of misleading information being shared about Coronavirus (COVID-19), and those taking advantage of it with AR filters and the like.

With that in mind here’s some more reliable and useful sources of news and advice for businesses:

Now, it may feel like that COVID-19 is all the world is talking about but there’s plenty of updates to catch you up on so here we go…

Instagram

#SpottedInTheWild
New features, news and updates already in play.

A fun update allowing you to reply to Stories with GIPHY GIFs. Update the app if you haven’t done recently and give it a go.

These two new category listings within the ‘Following’ tab will enable you to see which accounts get the most visibility in your feed, and which you rarely engage with. This could be useful to filter out those you don;t really need to be following anymore and discover who Instagram pushes to you the most. You can even now see who you followed first.

As part of #InternetSafetyDay Instagram shared their commitment to fostering a safe and supportive community, including launching new reporting and appeals processes and sharing their community guidelines. If you;re not aware of these processes it’s worth a read, from both a business and personal point of view.

A useful blog and infographic for restaurants. A definite must read to help those in the food and rink industry make the most out of Instagram.

#OnTheHorizon
Features and updates coming soon, probably.

A useful upcoming addition to make it easier to edit and upload your Stories clips within the app.

Facebook

#SpottedInTheWild
New features, news and updates already in play.

There have been further changes made since this news, specifically around AR filters on both Facebook and Instagram, but this news is still worth mentioning. There are people out there who will jump on any tend or current news story for their own benefit no matter the seriousness. At the same time social media has been used by some to spread factual, useful information too. The lesson? If your brand should talk about Coronavirus be the latter and not the former.

These new tips come after some policy changes by Facebook which include changing the standard messaging window to 24 hours. This means Facebook wants businesses to reply and engage with those messaging within 24 hours and these tips should help you improve your customer’s experience when messaging you.

It’s definitely worth reading if you use Facebook Messenger for customer service, which many of our clients now do.

We like anything that brings something a little out of the ordinary to the News Feed. Since Facebook’s 3D images released in 2018 they’ve replied on phones with dual-lens “portrait mode” to create the 3D images, but now Facebook can create the 3D image illusion with any 2D image. It’s definitely something we’re going to try, we reckon you should too.

#OnTheHorizon
Features and updates coming soon, probably.

A potentially interesting change although we agree with the article, we’re not sure it would be a great thing, apart from looking pretty. Plus hashtags aren’t really that useful in Facebook. But imagine if they let Pages choose their highlight colours? Good for branding perhaps.

As TechCrunch said: “Chat bots were central to Facebook  Messenger’s strategy three years ago. Now they’re being hidden from view in the app along with games and businesses. Facebook Messenger is now removing the Discover tab as it focuses on speed and simplicity instead of broad utility like China’s WeChat.”

The changes seem to be linked to their wider redesigns which make Stories more prominent on the the People tab. 

Twitter

#SpottedInTheWild
New features, news and updates already in play.

The new program is titled ‘Good Copy, Bad Copy” and aims to offer simple tips for you to improve your Tweets. You can see a recap of the first tip video on Social Media Today’s article here.

We mentioned this in #OnTheHorison a few months back and now Twitter have begun to roll out their ‘conversational’ feature updates starting with new ‘threaded conversation’ updates. If you’re an iOS user give it a go, the changes are reportedly designed to make conversations easier to follow.

We’ve not tried this out yet but it’s a nice little update to help you add to previous threads.

#OnTheHorizon
Features and updates coming soon, probably.

Twitter continues to seek to address the spread of misinformation, and anything that dies that is great with us.

As explained by Social Media Today: “After recently launching tags to signify manipulated media in tweets, Twitter is now also considering new labels for identified misinformation, with large tags on ‘harmfully misleading’ reports, and links to reference material to cross-check.”

LinkedIn

#SpottedInTheWild
New features, news and updates already in play.

If you’re not sure whether LinkedIn is the right fit for your business this Infographic will help you with your strategies.

Having worked with Community Interest Companies who help those with criminal records turn their lives around and get back into work we like this update. LinkedIn are helping to bring equal access to jobs for ex-offenders with their ‘Fair Chance’ initiative, which includes a new filter to discover companies willing to hire people with records. The new filter looks to only be available in the US but it’s a good start.

As explained by LinkedIn the new section “allows you to showcase samples of your work to people who view your LinkedIn profile. This is a great way to provide evidence of your skills and experience.”

We’d suggest updating your profile now! LinkedIn is no longer just about finding jobs, this new feature will help you showcase the very best of your work and knowledge, hopefully convincing connections to work with you. 

#OnTheHorizon
Features and updates coming soon, probably.

Of course they are!! Even Twitter announced their version (Fleets) recently too. Stories are where it;s at it seems and after LinkedIn’s success with videos it obviously wants to capitalise on this format. Keep an eye out for it and get ready to offer your wisdom.

And finally…
Some other news and tips you may be interested in…

Need help with your social media this year? Get in touch.

See ya soon,
Mel and James

Join us and over 6,000 other local business every Thursday on #SussexHour 10am until 11am. Where we network, share ideas, events and tips, and generally just get to know each other.


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