While life may still be feeling a little topsy turvy right now we’ll always be here with a healthy dose of social media goodness to keep you informed and enlightened.
The format is a little different this time but you’ll notice our #SpottedInTheWild and #OnTheHorizon hashtags live on. They indicate if the development is live right now or coming up!
Golly, there was lots happening last month so let’s get to it…
Facebook Messenger Rooms
Not to be outdone by anyone, or anything, Facebook is launching their own multiple video chat. Rather than a brand new app of it’s own it’ll be a feature that can be launched from existing Facebook or Messenger apps and will support 50 people.
Whats more, you don’t even need to have a Facebook account to use it and most importantly of all, you can change backgrounds like you can in Zoom. What isn’t clear is when it’s arriving although it’s said to be soon. Here’s more information from TechCrunch if you’d like to find out more. #OnTheHorizon
Image credit: UC Today.
Charging for access to live Facebook events
For more formal get togethers Facebook are also introducing way to charge attendees to join your Messenger Room, virtual call or Facebook Live event.
This feature is perfect for those keen to create a new revenue stream, especially if you’re a small business or creator that relies on in-person services. More in this Later article. #OnTheHorizon
While challenges have gained steadily in popularity in the last few years (remember the ice bucket challenge circa 2014? Yes, life has moved that fast!) lockdown has really seen them blow up.
To support this Instagram has rolled out a Stories Challenge sticker which gives you the ability to announce a challenge, tag a friend and see all related hashtags. #SpottedInTheWild
Live donations feature
With Instagram Live continuing to surge in popularity and charities eager to keep donations coming in it was only a matter of time until Instagram rolled out a live donations feature. Not only can you see how many people pledged money, you can see the total totting up (kerching!) and have the ability to thank donors by sending them a wave.
More details in this Social Media Today article. #SpottedInTheWild
Gift card development
A development retailers will surely be excited about, gift cards are a great way for you to show your loyalty to your favourite local store or brand. As explained by Instagram:
“Businesses can share new gift card, food order, and fundraiser stickers in Stories and on their profiles. When you see gift cards or food orders, you can tap to make your purchase through our partner’s site.”
This Social Media Today article covers the new development nicely. #OnTheHorizon
Covid-19 data set
A wonderfully geeky development, Twitter is making it possible for developers and researchers to study the public conversation around COVID-19 in real time with an update to its API platform.
Chosen ones that will have access to this data will be able to research a range of topics related to the coronavirus pandemic, including things like the spread of the disease, the spread of misinformation, crisis management within communities and more.
It’ll provide brands with an invaluable insight into what people care about and what’s trending. Find out more in this fascinating TechCrunch article. #OnTheHorizon
Twitter growing but ad revenue falling
While you’d naturally assume that the growth of a platform would mean that it’s ad revenue would peak this is not the case for Twitter. Despite it reaching 166 million daily users by end of March, due to eager beavers clamouring to get the latest Covid-19 news the platform struggled to bring in ad spend.
Twitter has always trailed behind other platforms such as Facebook and Instagram in developing it’s advertising offering. With reported pressure from investors it’s likely that Twitter will up the ante but only time will tell. #SpottedInTheWild
Social free for all
While the platforms above are among the biggest (and they would argue the best) there are loads of other platforms that deserve our time. Here’s the best of the rest…
The best time to post on social
While each and every audience has a different best (and worst) time to post, we thought this blog by Social Media Today ‘Best times to post on social during Covid-19’ was pretty darn handy. #SpottedInTheWild
WhatsApp forwarded messages
In the fight against spreading fake news WhatApp has imposed a strict new limit on message forwarding, which has already started to pay off leading to a 70% reduction TechCrunch reports.
If a user receives a frequently forwarded message – one which has been forwarded more than five times – under the new limit, they will only be able to send it on to one chat at a time. That is one fifth the previous limit of five chats, imposed in 2019. #SpottedInTheWild
TikTok passes two billion downloads
The social media TikTok continues to surge in popularity, passing two billion downloads – that’s some feat, especially considering it’s a relative newbie to the industry, having launched in late 2016.
The only other apps that have done this are Facebook’s marquee app, WhatsApp, Instagram and Messenger. This TechCrunch article highlights the details behind the data. #SpottedInTheWild
LinkedIn job interview AI
Engadget has reported that LinkedIn is introducing ‘video introductions.’ What does that mean? A hiring manager can request a meeting and you can respond either by video or in writing.
To ensure you’re showcasing yourself at your very best LinkedIn has also unveiled AI-powered instant feedback. According to LinkedIn you’ll get “feedback on pacing, how many times you’re using filler words, and sensitive phrases to avoid.” #OnTheHorizon
That’s it for now! Want to know how you can make best use of the new features above? Get in touch.
Until the next time, stay safe.
Mel and James
Join us and over 6,000 other local business every Thursday on #SussexHour 10am until 11am. Where we network, share ideas, events and tips, and generally just get to know each other.