How’s your July treating you? We’ve had a busy old one so please excuse the lateness of the round up.
This month we introduced Katie, our new Social Media Content Creator. Tap below to check out her Insta intro. We’re so happy to be expanding the team and Katie has already made a great impact for our clients.
What we’re thinking about this month
We’ve been thinking a lot about TikTok. We were given access early on to their new ads platform and have been having a play. It won’t work for every business but TikTok isn’t going anywhere (despite rumours of it being banned in some countries) so it’s worth understanding.
Their new TikTok for Business website aims to give marketers and businesses a range of resources and tools to help them use the short-form video app for ad campaigns.
As they explained: “With the launch of TikTok For Business, we set out to embrace the creative, positive, and real moments that make our community so special with solutions for businesses to connect and grow with our wonderfully expressive community.”
They’ve even provided committed $100M to help small to medium business advertisers during COVID-19, so if you’re looking to reach younger audiences or want to grow awareness we’d say give it a go. But do get on the app first to learn what works organically before trying out ads.
Hot social media updates being tested.
- Facebook: Zuckerberg Says That Facebook Will Start Adding Labels to Rule-Breaking Content From Politicians, via Social Media Today.
- Facebook: Facebook Looks to Prompt More Comments with New Comment Engagement Stats, via Social Media Today and Matt Navarra.
- Instagram: Instagram Launches its TikTok-Like ‘Reels’ Function in More Regions, Adds New Sharing Options, via Social Media Today.
- Instagram: Testing tagging products within post captions, via Matt Navarra.
- Twitter: Twitter’s Working on a New Iteration of Tweet Reactions, via Social Media Today and Jane Manchun Wong.
- LinkedIn: LinkedIn Expands Roll-Out of LinkedIn Stories to Australia, via Social Media Today.
Recent learning from our clients
We’ve been taking a look at our most recent Facebook advertising campaigns for an up coming article (keep an eye out for it) and found ads with emojis included in the copy can convert up to 145% more than those without.
We regularly use emojis to grab attention in ads (those who attended James’s recent psychology of social media workshop will remember how important faces are) so know how powerful they can be but this research has surprised even us.
Ads including emojis in the copy can convert up to 145% more than those without.
What’s coming up
James will be joining other digital and social media specialists to provide tips, answer your questions and offer expertise on digital marketing and social media for this Federation of Small Businesses virtual support event.
Join other small businesses in Sussex for this special virtual business support session and Q&A: How to use Digital to Make Your Business Thrive.