Hey! How was your #EasterAtHome? Our team had a nicely relaxed one, featuring daily Spring time walks, too much chocolate and a bit of blog writing.

Spring has definitely sprung and while we may be stuck inside for most of it, its still nice to see blue skies and warmth through the our windows. Makes working from home a little more enjoyable.

As always we’ve compiled the most important news and updates from the world of social media marketing for you. We’ve got a slightly different layout this time so let us know what you think. 

New blog:
What should I be doing in social media right now?

Since COVID-19 turned the world upside down we’ve had lots of people ask us what they should and shouldn’t be doing in social media. So we got together, virtually, to chat about what we’ve seen and what we think you could be doing.

Check out our discussion below or read our blog here.

New features, news and updates already in play.

An absolute must read for any marketer or business owner right now. There’s no arguing that it’s a tough time to be marketing your business, with no end in sight for the COVID-19 pandemic lock-down, but that doesn’t mean you should stop entirely.

You may see less conversions at the moment and selling could be difficult but with an increase in digital attention Facebook Ads could help you improve brand awareness and build relationships with potential customers. With many advertisers pulling budget from advertising you may also find there’s less competition too. This is definitely worth a read and if you want help just get in touch.

Facebook has added a new ‘Experiments’ section to Ads Manager. It’s designed to be a central hub for all your Facebook ad tests and results. Hopefully it’ll draw attention to the need to spend more time on testing and learning to maximise ad performance and encourage you to focus on experimenting and optimising.

As well as improved fact checking, new #StayHome stickers and more educational resources in Instagram Search, the platform have launched a co-watching feature to help users connect.

LinkedIn has seen an increase in activity, just like every other platform, so tit’s a great time to share your stories and perspectives. Their new blog explores four tips to help you share more on LinkedIn and grow your network and engagement.

Messaging apps have become more and more popular over the last few years, many now prefer to use them instead of email and call to talk with business. So this update is really interesting and worth trying out. 

Twitter’s Global Creative Lead shares more content calendar and copy tips. Some really worthwhile and useful tips here.

There’s been some really misguided tweets out there but these brands have lead the way in positive messaging done right. We could all learn from them.

Amidst the increase in live video use Twitter updated their live video feature earlier than planned. Users can now go live and invite their friends to join them.

Features and updates coming soon, probably.

As Social Media Today point out this looks like a new feature Instagram are working on to try to assist businesses seeking new ways to sell since the COVID-19 lockdown. This could be a useful addition for some.

This could be interesting, especially if you have a very specific hashtag used by yourself and your customers. The location highlight could be perfect for local businesses too, especially when we can all get to the pubs again.

It’s not exactly Stories but is very similar. Users with the Fleets available will see a new, rounded profile icon at the top of their Twitter feed. Not everyone has it yet, it’s just being tested.

And finally…
More general news and updates we think you’ll find useful or interesting.

Some great insights and data here, but be sure to cross reference with your own data, when do your own followers engage most?

We’re loving how businesses are stepping up and helping health organisations and others access tech help at this time. Here’s hoping it generates some good ongoing relationships.

As reported by Business Insider “The UK’s Department for International Development (DFID) announced it would hand £500,000 ($630,000) in funding to the H2H Network, which previously fought misinformation during the Ebola outbreak.” This just goes to show the increasing recognition of social media as a truly powerful and important tool in our society.

As well as updating its measures in response to the COVID-19 pandemic LinkedIn is providing some of their courses for free.

Well there you have it, some of the most important news and updates you may have missed in March. Want help with your social media advertising or strategy? Get in touch.

See ya soon,
Mel and James

Join us and over 6,000 other local business every Thursday on #SussexHour 10am until 11am. Where we network, share ideas, events and tips, and generally just get to know each other.


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