Since COVID-19 turned the world upside down we’ve had lots of people ask us what they should and shouldn’t be doing in social media. So we got together, virtually, to chat about what we’ve seen and what we think you could be doing.
An absolute must read for any marketer or business owner right now. There’s no arguing that it’s a tough time to be marketing your business, with no end in sight for the COVID-19 pandemic lock-down, but that doesn’t mean you should stop entirely.
You may see less conversions at the moment and selling could be difficult but with an increase in digital attention Facebook Ads could help you improve brand awareness and build relationships with potential customers. With many advertisers pulling budget from advertising you may also find there’s less competition too. This is definitely worth a read and if you want helpjust get in touch.
Facebook has added a new ‘Experiments’ section to Ads Manager. It’s designed to be a central hub for all your Facebook ad tests and results. Hopefully it’ll draw attention to the need to spend more time on testing and learning to maximise ad performance and encourage you to focus on experimenting and optimising.
LinkedIn has seenan increase in activity, just like every other platform, so tit’s a great time to share your stories and perspectives. Their new blog explores four tips to help you share more on LinkedIn and grow your network and engagement.
Messaging apps have become more and more popular over the last few years, many now prefer to use them instead of email and call to talk with business. So this update is really interesting and worth trying out.
As Social Media Today point out this looks like a new feature Instagram are working on to try to assist businesses seeking new ways to sell since the COVID-19 lockdown. This could be a useful addition for some.
This could be interesting, especially if you have a very specific hashtag used by yourself and your customers. The location highlight could be perfect for local businesses too, especially when we can all get to the pubs again.
As reported by Business Insider“The UK’s Department for International Development (DFID) announced it would hand £500,000 ($630,000) in funding to the H2H Network, which previously fought misinformation during the Ebola outbreak.”This just goes to show the increasing recognition of social media as a truly powerful and important tool in our society.