How are you enjoying the sunny weather? Glorious isn’t it.

Loads going on in the world of social media at the moment, including BIG news from Instagram – finally giving users the option to hide likes on posts (both your own and others). We think it’s a great development to aid user experience and support mental health.

Talking of mental health, social media is fast-paced and can be all consuming. It’s important to recognise that and find ways to take care of your mental health while working in social. We love this article from the Drum on this topic.

What we’re talking about about this month

How online events are still where it’s at! Yes, many of us have Zoom fatigue – after a year pretty much fully online who doesn’t?! But online events are here to stay, for a while at least. Last year we helped our client IAPO (International Alliance of Patients Organisations) promote two online healthcare events, one in Asia and the other globally. Here’s how we did that.

This month they’re launching an online Africa conference, so we’ll be beavering away helping them smash sign-ups for that too.

Social media news and updates already in play


  • It finally happened! The BIG news last month was Instagram giving us the option to hide like counts on all posts in your feed and on your own posts, so others can’t see how many likes your posts get. It’s early days and the development has had a mixed response. Giving people choice and less pressure on social can only be a good thing, right? Besides, you can still see like counts on your own posts back end.
  • Another Instagram treat – the platform has released more details about it’s algorithm works in feed and Stories. Much of this is what we expect, such as popularity, interactions and activity but it serves as a reminder of how important it is to incentive responses. Social Media Today provides a short summary of it here.
  • Instagram now provides a range of new metrics for all types of content, with the new, in-depth stats for Reels and Live adding to the already available data for feed posts and IGTV. More details on this from Social Media Today, or simply jump into your insights to take a look.
  • After testing them out in some regions over the past month, Instagram is now moving to expand Reels ads into more nations, as it looks to quickly build on the potential of the option. More info from Social Media Today.


  • The social juggernaut is taking another step in its renewed push to reduce the spread of misinformation via its apps, this time through the addition of new informational alerts, and increased individual user penalties, based on the distribution of content that has been flagged as false by fact-checking teams.


  • The micro-blogging platform re-launched their verification process to ‘to give more transparency, credibility and clarity.’ They’ve since paused verifications due to demand and re-opened them again, as seen on this thread. More information about the new process on the Twitter blog.
  • Twitter has also been testing a multitude of reactions for tweets, including up and down arrows and emoji style reactions, the latest which can be seen in this Social Media Today article.


  • Are you using messaging tools to their full advantage? The LinkedIn blog details ways to get the conversation started on the platform.
  • LinkedIn is recognising Pride Month by rallying around the power of authenticity at work, sharing stories, and driving meaningful conversations around the diverse experiences of LGBTQ+ professionals around the world through their #ConversationsForChange series


  • It can be incredibly upsetting to receive unkind comments on posts, so we fully support TikTok launching new tools to combat bullying on the channel. To do that they’ve introduced the ability to remove multiple comments at once or report them for potentially breaching community guidelines. Not only this, accounts that post negative comments can be blocked in bulk too. Nice one, TikTok!


Hot social media updates being tested

  • Instagram recently announced it’s adding a new feature to help connect online shoppers to product drops through its app. Drops, which are a newer e-commerce trend, help sellers create buzz for forthcoming products in the days and weeks leading up to their availability. The products themselves are often only available in limited supplies or for a short period of time, increasing demand. Currently available in the U.S. and on mobile only. More info from Tech Crunch.
  • Twitter Spaces comes to desktop, reports The Next Web. The platform has also confirmed that it will introduce live transcriptions, scheduled Space reminders and will work on UI (User Interface) so Spaces will scale to the screen. However, the product images shared by Twitter don’t immediately show how users will find Spaces on desktop so watch this space.

Once again, that’s it! Keen to chat all things social? You know where we are, get in touch. 

See you soon.

Mel, James and the team,
Digital Firefly


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