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We know this month’s update is late but you’ll have to forgive us, we were too busy enjoying Brighton Pride last weekend. 🤩

So without further ado here’s this month’s news…
Instagram

#SpottedInTheWild
New features and updates already in play.The new feature is aimed at deterring bullying, especially among teens. The social network has already used artificial intelligence to detect all kinds of harmful content in comments, photos, and videos, but the new warning aims to stop negativity before it gets posted.Instagram doesn’t offer native support for posting GIFs to your feed, unlike other social media platforms. This is a really useful article to help you post GIFs to Instagram if you want.In their announcement Instagram said “These changes will help us quickly detect and remove accounts that repeatedly violate our policies.” They are also adding a new notification process to help people understand if their account is at risk of being disabled. It’s worth you taking a look at the policy and ensuring you don’t breach any of their rules.Instagram continues to test hiding likes in new regions. This is in order to reduce competition and the negative impact chasing likes has on young people. But new research shows that these users are starting to switch to business accounts so that they still see their analytics. That’s a worrying move and something we’ll be keeping a close eye on as Instagram expand this initiative.

#OnTheHorizon
Features and updates coming soon, probably.The new section, spotted by Jane Manchun Wong, will list all the Stories where a user has been @mentioned or tagged by the Story creator, separating these notifications from your general notifications stream.

Facebook

#SpottedInTheWild
New features and updates already in play.The new, on-platform ad reporting option provides an additional way for users to submit more specific feedback on any scam ads they see in their feeds. This follows a law suit from UK-based consumer advice personality Martin Lewis where Facebook agreed to two pledges, this reporting option being one of them. In Facebook’s announcement they explained how new features will help users better understand why they’re seeing certain ads: “Now, you’ll see more detailed targeting, including the interests or categories that matched you with a specific ad. It will also be clearer where that information came from (e.g. the website you may have visited or Page you may have liked), and we’ll highlight controls you can use to easily adjust your experience.”

It’s worth remembering this when you’re creating Ad Audiences in Facebook as those you’re targeting will have greater insight into how you target them.

This is all part of Facebook’s new Terms of Service, which came into force on 31st July. As mentioned last month it’s important for two reasons – one, as a Facebook user you should know about these terms anyway so you know what you’re agreeing to when using the platform; two, as a Facebook page owner or advertiser this applies to you two but more interestingly the new terms reveal a little more on how ads are targeted, useful for you to know, and for those you’re trying to reach too.

#OnTheHorizon
Features and updates coming soon, probably.Facebook’s decline, reportedly, has been underway since the rise of Snapchat, which saw an increase in popularity largely through its positioning as ‘the anti-Facebook’. But it’s own apps, Instagram and WhatsApp, are also contributing to Facebook’s user loss, hence Facebook’s push for Facebook Stories and Groups, attempting to set itself apart and engage current users more as well as continuing to attract new ones.Talking about these changes, which come into affect on 19th August, Facebook said “The changes to text, photos and videos are designed to simplify our formats and improve the consistency of our mobile experience. This will help drive increased ad effectiveness and make it easier to use the same assets on Facebook News Feed and Instagram feed.”

These changes are really important for you to consider with any Facebook and Instagram Ad Campaigns you’re planning later in August.Access to Facebook’s new search ad option has been significantly expanded, with a range of Facebook advertisers reporting that ‘Search’ is now an option within their Ad Placements tools. Keep an eye out for this option in your ad manager, it could be a really useful option to reach people searching for your product or service.

Twitter

#SpottedInTheWild
New features and updates already in play.They’ve been testing this for a while but it’s now rolled out to almost all users. Just an interesting little change to give you more details on new followers.Aside from a few cosmetic changes to help you navigate and customise your experience Twitter is also working on their back-end systems. This includes more of ‘What’s Happening’ with the Explore tab, Direct Messages all in one place, and easier access to your favourite features.This is an interesting update. It’ll provide more capacity to add your own context to every tweet, while also sharing the original message. Useful for amplifying a message but with potential to be misused, we’ll see.According to Twitter “Twitter ArtHouse connects brands with the creative capital and talent of Influencers, Artists and Editors who can add a new dimension of relevance to their content.” Similar to Facebook Automated Ads, “Twitter ArtHouse” will provide marketers with a slew of advertising options and creative assistance, from digital strategy to influencer and creator management.

#OnTheHorizon
Features and updates coming soon, probably.Twitter is working on a new option which would enable you to re-order multiple attached tweet images via a simple ‘drag and drop’ process. This could be useful to ensure your images are showing int he right order. There’s no word on when this could be rolled out but we’ll let you know when we know.

And finally, some other news and tips you may like…
Hope you have the best August.

Speak soon,
Mel and James

Join us and over 6,000 other local business every Thursday on #SussexHour 8.30pm until 9.30pm (from 5 September). Where we network, share ideas, events and tips, and generally just get to know each other.

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