10 Social Media Trends to Watch in 2019– via Entrepreneur. Personalisation pops up again in this article, so again it’s one you should pay attention to. Storytelling and humanising your business are also things you should be thinking more about in 2019.
They’re all worth a read but the big things to take away are the need to produce more in-the-moment, ephemeral content rather than only highly polished content – it resonates in a more human way with your audiences – and to use social listening tools to better understand your customers and personalise your content.
Now, let’s more in to the news you may have missed…
There’s no doubt Instagram saw some big growth in 2018, and now boasts one of the highest organic engagement rates of all the platforms, but 2019 could be an even bigger one for them. We think you’ll see a decrease in organic reach and the need to use ads more in the feed but Stories continue to be the place for more real in-the-moment engagement.
In December Instagram added evenmore ways to interact in Stories. Including connecting through music, the countdown sticker, and the ability to use the question sticker live when broadcasting live.
Instagram clearly want you to use Stories more, and you should, it’s the closest you can get to your audience and potential customers without actually seeing them in real life!
Facebook continues to push for more localised community engagement. They’re moving people towards more real engagement in Groups by rolling out its Group Stories option in all regions, allowing Group members to contribute and engage more with like-minded people.
They’re also now testing anew ‘Comment Quality’ feedback optionjust a few months after testing an up and down vote button. This is all in an effort to improve engagement on the platform and make it a more positive place to spend your time. It’s worth remembering all of these tweaks being made to encourage real and positive engagement – it’s what you should be doing too!