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How was your June? The sun definitely came out for Pride month, and the celebrations continue so if you’re off to a parade soon we hope you have the best time. 🏳️‍🌈

Hello to our latest subscribers, we hope you get loads out of your first update. To the regulars, you’ll notice a change in format, let us know what you think.

Before we get on with it here’s some things you may be interested in from us…

Okay, so let’s get to it…

Instagram

#SpottedInTheWild
New features and updates already in play.

LOVE this. A fantastic way to community build, or just chat with friends in a similar way to how we use WhatsApp. Simply use the ‘Join Chat’ sticker in your Stories to create a group chat. You could use it at an event to talk about a certain subject, use it to organise meeting for lunch, anything really. A nice edition.

It was only a matter of time with the popularity of TikTok. To use the feature go to Stories, tap on stickers, choose music, you’ll then see some new options for displaying the lyrics. You can play the song while singing along, fun!

As part of Pride month Instagram released some fun stuff, like Pride related hashtags appearing in rainbow colours, but they also did something pretty cool (or kool as James prefers). You can now choose ‘Custom’ as a gender in Instagram and describe how you want to be refereed to. Great for inclusion and equality. Interesting to see how this might affect advertising targeting.

#OnTheHorizon
Features and updates coming soon, probably.

We love the idea of this update spotted by Jane Manchun Wong (who is always digging into social media code to discover new features being worked on). We’re always up for features that will make social more creative.

This new feature will mean advertisers can push ads to the Explore tab rather than just the Feed and Stories. Big brands and agencies will get this new feature first so don’t expect to see it available for you for some time.

Facebook

#SpottedInTheWild
New features and updates already in play.

This is worth knowing if you run a Page or a Group. Last month Facebook changed their algorithm. They then added an amendment following additional surveys to gather more feedback; based on the responses it’s received, Facebook says that it’s updated the News Feed algorithm to “prioritize the Pages and groups we predict an individual may care about most”.

There’s loads of factors, like how long someone has followed a page and how often they already engage, but it is unclear how this will affect you as a Page or Group owner. We think if you prioritise creating engaging posts and focus on conversations rather than selling you’ll be heading in the right direction.

More editing options, templates and resizing tools to optimise your ad videos. This is great news for anyone using Facebook Ads, but a godsend for small businesses who lack the ability to create videos but wanting to manage ads themselves. Really worth you taking a look at what’s on offer and utlising the creation kit.

You can now create posts that only your ‘Top Fans’ will see. Facebook establishes who your top fans are based on how much they engage after you have selected to use the ‘Top Fans’ badge, which you can only do if you have more than 10k followers.

If you manage Facebook Pages for healthcare products or services you should be mindful of the messaging you are using on the platform. The new algorithm rolled out in June but has only just been reported on. Facebook Product Manager Travis Yeh said “Pages should avoid posts about health that exaggerate or mislead people and posts that try to sell products using health-related claims.”

#OnTheHorizon
Features and updates coming soon, probably.

This is an important one! On July 31st Facebook new Terms of Service come into force. It’s important for two reasons – one, as a Facebook user you should know about these terms anyway so you know what you’re agreeing to when using the platform; two, as a Facebook page owner or advertiser this applies to you two but more interestingly the new terms reveal a little more on how ads are targeted, useful for you to know, and for those you’re trying to reach too.

They are being tested in Australia before launching later this year or early 2020 across the world. Just like Bitmoji it’ll allow you to create cartoon versions of yourself to playfully use in Messenger etc. Could be a fun way to engage with audiences in the future, let’s see.

Twitter

#SpottedInTheWild
New features and updates already in play.

If you have more than one Twitter account you know how annoying that login logout hassle is, well no more with the new desktop (mobile has add this option for a while) Twitter apps and websites! Here’s how to add another account.

To clarify, you’d still be able to tag your precise location in the updated camera (as it’s good for sharing on the ground live reports), and you can still tag your location e.g. Brighton & Hove. You just can no longer tag your longitude and latitude (precise location) in a regular tweet. Not many people use it anyway.

The idea with this is to allow controversial tweets that break Twitter’s rules to stay on the platform to allow users to see these tweets if they want to. It’s a compromise between removing tweets from high profile users and protecting freedom of speech. 

Twitter say they’re “raising the bar on how you search”. Basically, when searching you now get more context around the result on mobile.

#OnTheHorizon
Features and updates coming soon, probably.

These tests mainly focus on engaging more private messages (Direct Messages) through suggesting people who you normally engage with when sharing a tweet. It’s interesting and worth knowing it could be coming.

And finally, some other new you may like…

Do let us know if you’d like to chat about anything mentioned here today.

Have a fantastic July,
Mel and James

Join us and over 6,000 other local business every Thursday on #SussexHour 8.30pm until 9.30pm. Where we network, share ideas, events and tips, and generally just get to know each other.

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