We hope you had an amazing May, we’re sure most of the month is just bank holidays
A quick welcome to new subscribers, many of whom signed up last week at the Community Works ‘Think Digital’ Conference. We’re sure you’ll get loads out of our monthly round-ups, featuring some of the news, advice and tips you may have missed, but if you want deeper advice never hesitate to contact us.
Keep an eye out for the Google Grants blog we have coming. In the meantime you can find outmore about it here, andget in touchwith us if you’d like to talk about how we can help you set up and manage it.
Now, let’s get on with some of the news and updates you may have missed in May.
The Instagram Donation Sticker is coming! In May US non-profits were finally given the ability to request donations via Instagram Stories with the new donation sticker. Sadly it’s no available in Europe and the UK just yet but they are working to roll it out.
While on the subject of stickers, it looks like Instagram are also thinking about putting more emphasis on private groups chats with a new ‘join chat’ sticker, this could be interesting for customer service.More here.
Here’s some more bits from Instagram you may have missed…
IGTV Now Supports Landscape Videos: They’re adapting, just like they did with the Instagram feed, adding the ability to use landscape images rather than just square. Let’s see if it makes IGTV more popular, because it still isn’t used as much as Insta though it would be.
They’re at it again! Facebook love to tweak with the algorithm. Admittedly they normally do it for good reasons and for the most part it’s about showing their users content more relevant to them but it’s still annoying to find out something you did last week will no longer work this week.
So, what Facebook have said is that they’re tweaking the News Feed algorithm to reward people who publish video content that sees longer average watch times, and generates more repeat views. It also said Pages posting unoriginal or re-purposed video content will be penalised through limited visibility and monetisation.
What does that mean for you? Basically Facebook will reward Pages posting original content and develop real engagement and loyalty from followers. There’s some more about it here but the message is be authentic, original and grow a proper relationship with people rather than just sharing other Pages creations in the hope of more reach.
Facebook’s Developing New Link and Mention Stickers for Facebook Stories: They continue to try to encourage us all to use Facebook Stories in a similar way to how many use Instagram Stories, so they’re looking to add more stickers. As a small organisation you may find it useful to start playing around with Facebook Stories, especially if you already have good engagement from your community.
Unfamiliar with Tweetdeck? It’s great! Twitter can become a really “noisy” place so having a way to filter all that is really handy. Tweetdeck helps you with that by allowing you to create different streams of tweets related to specific subjects or accounts – for instance you can have a stream of tweets related to a certain hashtag or location, or you can set up a list of account that fit together, a local cafes list for example.
Tweetdeckis also fantastic for scheduling tweets (you can’t do this in normal Twitter).