As we hit meteorological Spring and the beginning of the end of this financial year we’re all thinking ahead, deciding where to spend our time and marketing budgets as the year moves on.
The question of where to concentrate time in social media has come up lot in our small business strategy sessions recently and at risk of sounding like a broken record our response is always ‘spend time where your audiences are’. Learn about them. If they’re in Facebook that’s where you need to be, if they love Twitter then you need to love Twitter too! Most importantly you need to develop content that resonates with them.
“90% of the British population expect brands to provide content, 63% believe the content being created by brands in Britain is poor.” – Havas Group’s Meaningful Brands 2019 report as reported by Marketing Week.
So, when reading today’s update keep your audiences/potential customers in mind – where are they? What engages them? How can you be seen and make them care?
If you’d like to learn about how to engage an audience with your advertising our up coming workshop with behavioural scientist Patrick Fagan may be of interest…