What a scorcher April was, hey? It was a busy one too… We kicked of the beginning of the month attending Brighton SEO, probably the world’s largest gathering of digital marketing geeks and gurus.
We wrote a blog about it, with 6 simple search marketing tipsfrom the day, which we promise you don’t need to be a search marketing nerd to understand 🤓 Let us know if you find it useful.
April was also the month Facebook, Instagram and WhatsAppwent down for two hourssimultaneously and the world lost their minds (of course they didn’t, but it was funny to see people react on Twitter).
The quiz sticker is here! We love the way Instagram is always on the lookout for new ways to build engagement, and Stories stickers are a fantastic way to it, they’re also useful for a bit of market research, understanding how much your customers know about you and what they’re into.
They’ve alsointroduced interactive Stories ads, meaning you can now create ads that are just as engaging as normal organic (not paid for) Stories. Not everyone has the option yet but it’s worth playing around with if you do – visit your Facebook Business Manager and start to set up an ad using only Instagram Stories as your placement, if you have the interactive stories option you’ll see it appear when creating your ad.
We mentioned last month how LinkedIn is becoming more and more relevant again. With their latest changes they look to be trying to make the platform even more engaging – their newpost reactions feel familiar yet different; they’re close to Facebook’s but perhaps more positive.
There’s no angry reaction, instead they’re more inquisitive and positive, hopefully encouraging debate rather than argument.
They’ve also started rolling outphoto-taggingand stickers too. The tagging is something that every other platform did years ago so it makes sense, but it’ll be interesting to see how the stickers go down in this much more professional space.
“The future is private … So today, we’re going to start talking about what this could look like as a product.” – Mark Zuckerberg at this year’s F8 conference, Facebook’s yearly developer conference.
Check out all of the big announcements from the dayhere, including renewed focus on Groups and Messenger, redesigns to place more emphasis on Events and conversations rather than the News Feed, and more integration between Facebook Messenger, Instagram Direct Messages and WhatsApp.
They even announced ‘Secret Crush’, the ability to tell Facebook who you fancy – if you both match you’ll be told. Interesting but not that useful for you as a business, but the others changes could be useful.
More news and updates you may have missed…
Improving Ads Manager and Business Manager: A new Ads Manager interface with more simplified navigation features are set to make managing Ads even easier for businesses. If you use Facebook Ads this is something to be aware of.
There always seems to be less news and updates coming from Twitter but they’re still making little updates for continual improvement. In April theychanged the number of followersyou can follow per day from 1,000 to 400, to try to fight spammers. Following and un-following en masse doesn’t work any more, authenticity does. Read a little more about this here.
They’re also thinking about how they can balance freedom of speech, hate speech and its own rules. They’re looking to do this withnew labels for public figureswho violate their rules, which would make it clear when Twitter believe a user is using hate speech, discriminating against someone etc.