September? When did it become September? Isn’t it crazy to think Autumn is just round the corner and we’re only a few months from 2019?! Hopefully the good weather isn’t going anywhere just yet though!
Okay, so it may have been an amazing summer but that hasn’t slowed down Facebook and the rest (although this is a fairly Facebook based update), so let’s get to it…
In August Facebook continued to make moves in an effort to improve transparency and help people connect with local businesses. Over 1.6 billion people around the world are connected to a small business on Facebook, so while they are concentrating more and more on local communities, specifically in Groups, it makes perfect sense for them to also improve the connectivity of business pages.
In early August they made a few updates to pages both on mobile and the desktop. Most interestingly they made it easier for people to book reservations for restaurants or to book an appointment with a salon etc, and
A controversial change includes recommendations – we all know they are great for businesses but as more people ask for recommendations on Facebook they want to make them more visible. The controversial bit? While your business’s recommendations and reviews from others are becoming more visible recommendations for other businesses similar to yours may also appear alongside yours! 🤔 Not sure how to feel about that, but it is similar to the way Google Maps works in our opinion so not sure how worrying it is.
Read more about those changes here.
Here’s a few other updates you may have missed from Facebook:
- Video Creation Kit: Create mobile-first video ads that use your existing photo assets, text overlays and logos, with Facebook’s new video creation kit. This is a no brainer – video continues to engage audiences more than text and image posts, you should give this a try.
- People Can Now Find Mentors and Mentees in Groups: We kind of love this idea. As Groups become the place where communities grow it makes sense to encourage and nurture those relationships. If you have a group that is about career building or a certain subject in your niche try it out.
- Shining a Brighter Light on Facebook Pages: Facebook have started an authorisation process for Page admins, starting with Pages attracting large US audiences. Nothing for you to worry about for now, but we’re sure it’s only a matter of time before the process appears in the UK.
August was the month the hashtag turned 11 years old! #HashtagDay, formally known as the 23rd of August, has become a celebration of the power of the hashtag. From #MeToo to #Pride2018 the 125M+ hashtags that are sent each day connect people, create movements, build relationships.
Here’s the do’s and don’ts of hashtags, it may be a year old but it’s still a useful blog for newbies.
Here’s a few other bits from Twitter:
- 10 Rules for Effective Social Engagement with Twitter Partner Sprout Social: A useful guide for those new to social media engagement, and worthwhile considering 77 percent of Twitter users say they are more likely to recommend the brand after they’ve had a personalised interaction with it.
- Twitter Has Been Recommending Profiles to Unfollow to Improve Engagement: This was an interesting test to try to improve engagement but there’s been no word from Twitter on the future of this feature.
There’s less news from other platforms so we’ll lump them together.
- YouTube Launches New Fundraising Tools for Nonprofits: Fundraising is becoming big business for all platforms. Facebook’s donation tools are already raising millions for charities across the world, so it’s no surprise YouTube are jumping in too. They’ve just realised the features but if you’re a nonprofit or charity it is worth a look.
- New Tools to Help Keep Instagram Safe: New set of tools designed to help users get a better understanding of who, exactly, is behind influential Instagram accounts, while also providing a new option for users to log-in via third-party authenticator apps.
- Testing Recommended Posts in Feed: Instagram are testings recommended posts in Feed – “a new way to see content you may like on Instagram. The recommendations are based on the people you follow and photos and videos you like.”
There we go, some of the news you may have missed in August. We hope you found it useful, learnt something new or that we sparked an idea for a new tactic.
And as always, please do get in touch if you have any questions or if we can help in any way..
Have a great September and we’ll see you next month,
Mel and James