We began our work with FLOWS by holding a digital marketing strategy session and content brainstorming workshop with Electric Putty (FLOWS website and application developers) and the FLOWS team at the RCJ Advice Bureau.
These sessions helped us establish realistic organisational, marketing and digital objectives, determine the channels to focus on and build audience personas to help us target the right people.
Once the strategy document was agreed our first task was to plan the online public launch in conjunction with a live launch event during the UN’s International Day for the Elimination of Violence Against Women. We then grew the momentum of the campaign by developing engaging content during 16 Days of Activism, which runs from 25 November into December.
In the first month FLOWS saw massive growth in social media followers, reach and engagement with brand awareness increasing and contributing to improved direct website traffic and enquiries from potential solicitor and charity partners.
We quickly learnt which content worked best for each audience and which channels to focus on, with Facebook and Twitter becoming the campaign’s main channels and people focused, beautifully branded imagery becoming the most engaged.
We continue to work with FLOWS on improving general awareness, building their partner list and supporting as many domestic abuse survivors as possible. We’re now also working on their email newsletters, Google Grant Advertising and website content improvements.