How our digital marketing strategies, content and advertising help this charity support more domestic abuse survivors.

RCJ Advice and FLOWS

FLOWS, which stands for Finding Legal Options for Women Survivors, is a legal support service, designed to help protect women against domestic abuse. It is run by the Family Team of the Royal Courts of Justice RCJ Advice in partnership with Rights of Women.

Working with Digital Firefly has been our first experience of working with a marketing company and we have been impressed by what this is achieving for us. It has enhanced our profile with the women we aim to keep safe and the practitioners we work with.

The process and workings have been easy and straightforward. The work of Digital Firefly has increased awareness and our social media footfall massively.

Thank you Mel and James for all you have done.


CEO, RCJ Advice


We were approached by Electric Putty, who created the FLOWS website and CourtNav application, to provide our expertise in reaching more potential partners and growing awareness of FLOWS with core audiences including domestic abuse survivors, solicitors, women’s charities and the statutory sector.

Services provided

Digital marketing strategy development

Digital audience persona creation

Content creation

Social media advertising set-up and management


Within the first month the FLOWS website saw large increases in traffic and interest with social media quickly becoming the main source of traffic, in our first three months working with FLOWS social media accounted for 54% of all website traffic and this continues to grow.


Month on month increases in enquiries to sign up


Monthly average impressions on social media


Of web traffic now comes from social media


Monthly average engagements on social media

Our approach

We began our work with FLOWS by holding a digital marketing strategy session and content brainstorming workshop with Electric Putty (FLOWS website and application developers) and the FLOWS team at the RCJ Advice Bureau. 

These sessions helped us establish realistic organisational, marketing and digital objectives, determine the channels to focus on and build audience personas to help us target the right people.

Once the strategy document was agreed our first task was to plan the online public launch in conjunction with a live launch event during the UN’s International Day for the Elimination of Violence Against Women. We then grew the momentum of the campaign by developing engaging content during 16 Days of Activism, which runs from 25 November into December.

In the first month FLOWS saw massive growth in social media followers, reach and engagement with brand awareness increasing and contributing to improved direct website traffic and enquiries from potential solicitor and charity partners.

We quickly learnt which content worked best for each audience and which channels to focus on, with Facebook and Twitter becoming the campaign’s main channels and people focused, beautifully branded imagery becoming the most engaged.

We continue to work with FLOWS on improving general awareness, building their partner list and supporting as many domestic abuse survivors as possible. We’re now also working on their email newsletters, Google Grant Advertising and website content improvements.

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