How a new website and social media strategy led to more donations and awareness for this small C.I.C.

Client: Reformed East Sussex

A Community Interest Company (C.I.C.) in Eastbourne who work with ex-offenders and recovering addicts to help turn their lives around.

I have been so impressed with what Digital Firefly have done for us. 

We saw the benefits from their social media strategies almost immediately; they understood our brand and tone of voice perfectly meaning they were able to develop content that really gets our audience’s attention, improving discussions, awareness and social media reach – and teaching us how to do the same in the process.

Charmaine Sewell

CEO, Reformed East Sussex


Reformed East Sussex (RES) approached Digital Firefly wanting to increase brand awareness, drive discussion, engagement and donations through digital marketing.

Services provided

Social media audit

Social media strategy development

Content creation

Social media training

WordPress website development

Search Engine Optimisation (SEO)


Within the first three months RES achieved the below results. The organisation continues to see increases in brand awareness, discussions, website traffic, reach, engagements and donations.


Increase in website traffic


Increase in social media followers


Increase in social media engagement


Increase in Facebook comments

Our approach

We began this project with an audit to understand current knowledge and performance on social media. We then held strategy sessions with RES to establish their business, marketing and social media objectives, better understand their target audiences and begin to brainstorm content ideas.

We identified several quick wins to optimise their social media channels and start producing engaging content across Facebook, Twitter and later on Instagram.

We then got down to the task of working with RES to create content and deliver on their objectives. As we started to see results we identified that conversions (donations) were not happening due to the website layout and set up so we offered to redesign their WordPress website. Since the redesign and ongoing web and social media content they have seen their first donations and a continued increase in new users, both through organic search and social media.

As well as creating content and their strategy we provided advice and support to help the team create their own content and see results. We continue to offer advice for RES and help them with copywriting and content, and have since helped them get set up on Google My Business and YouTube.

How we can help you

We love working with Community Interest Companies and are proud that our work continues to help RES spread the word about their fantastic work across East Sussex, and fundraise to ensure they can keep helping some of the most vulnerable people in our society.

If you’re a Community Interest Company, charity or other not for profit organisation we can offer affordable rates and specialist knowledge.

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We’d love to hear from you.

Whether you just want to say hey, need a little bit of advice or want to explore how we could help you succeed online please get in touch.

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