Understanding how Rowcroft Hospice’s digital channels were performing was our first task. We took a deep look into their Google Analytics, Facebook and Instagram Insights, Twitter Analytics and YouTube to get to grips with what was working and what wasn’t.
Compiling a thorough report we identified several quick wins and more long term strategies to help Rowcroft make the most of their digital channels.
During this stage we identified several key digital audiences and made recommendations about how these channels should be used in the future to further engage these potential supporters, this included focussing on the highest performing channels, providing the right type of content at the right time, and making the most of tools such as the Facebook pixel to re-target interested parties.
Once our strategy was developed we helped the new Digital Marketing Manager (Stuart Devlin) begin to implement the strategy and start to see some tangible results – driving more traffic to the website, increasing donations and improving event attendance.
We continue to work with Rowcroft on an adhoc basis, ensuring they make the most of the tools available to them, helping them reach the right audiences, build their brand awareness, engagement, and of course donations.