How our digital marketing strategies, Facebook and Google ads increased event sales and website traffic for this vital hospice.

Rowcroft Hospice

Rowcroft Hospice supports adults living with life-limiting illnesses in South Devon. They’re a charity with more than 70% of their funding coming from the incredible generosity of the local community.

The team at Digital Firefly have played a pivotal role in refining our social media approach. Its very rare to find a team that can back up their strategic approach and thinking with sound and practical implementation. The result they have delivered speaks volumes and I would highly recommend their services. A pleasure to work with.


Digital Marketing Manager, Rowcroft Hospice


Rowcroft Hospice originally sought out Digital Firefly to help with an extensive audit of their digital channels and devise a thorough strategy. Following that they wanted to continue working with us (yay!) to help them keep their website content up to date, and manage and improve Google and Facebook advertising.

Services provided

Digital marketing audit 

Digital marketing strategy development

Digital audience persona creation

Social media training

Facebook advertising 

Google Search and Display advertising


The refreshed digital marketing strategy and work with the Digital Marketing Manager led to the below results. Within the first three months of 2019 compared to the previous three months.


Increase in website traffic


Increase in conversions (event ticket sales and donations)


Increase in website traffic from paid search


Average click through rate in Google Search Ads*

*Better than the all industries average and 10% more than is required by Google Grants.

Our approach

Understanding how Rowcroft Hospice’s digital channels were performing was our first task. We took a deep look into their Google Analytics, Facebook and Instagram Insights, Twitter Analytics and YouTube to get to grips with what was working and what wasn’t.

Compiling a thorough report we identified several quick wins and more long term strategies to help Rowcroft make the most of their digital channels.

During this stage we identified several key digital audiences and made recommendations about how these channels should be used in the future to further engage these potential supporters, this included focussing on the highest performing channels, providing the right type of content at the right time, and making the most of tools such as the Facebook pixel to re-target interested parties.

Once our strategy was developed we helped the new Digital Marketing Manager (Stuart Devlin) begin to implement the strategy and start to see some tangible results – driving more traffic to the website, increasing donations and improving event attendance.

We continue to work with Rowcroft on an adhoc basis, ensuring they make the most of the tools available to them, helping them reach the right audiences, build their brand awareness, engagement, and of course donations.

How we can help you

With extensive knowledge in the third sector, and provable results for organisations like Rowcroft Hospice we’re the right choice for any charity looking to improve their digital marketing, whether than be social media, Google Ads or training.

We absolutely love working with Rowcroft and know the work they do is so important to so many. Knowing our services help them focus more on that important work while safe in the knowledge their digital channels are in safe hand is a fantastic feeling.

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Whether you just want to say hey, need a little bit of advice or want to explore how we could help you succeed online please get in touch.

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