This work began with a strategy session designed to ascertain The TEFL Academy’s business, marketing and social media objectives, to gain a better understanding of their target customers and establish their tone of voice.
Using this we created insight based customer personas and developed a comprehensive social media strategy with realistic key performance indicators. We also held a creative content session to agree key content themes and types, enabling us to create an ongoing content calendar to meet the Academy’s objectives and the needs of its students.
Working with the Academy we continue to create ongoing organic content and paid Facebook and Instagram advertising campaigns, constantly seeking new creative opportunities, learning from insights and building a passionate community of teachers.