We kicked off our relationship with Toupret by having a strategy day with teams in France and the UK. This involved understanding the business at a management level down to the nitty gritty – discussing business objectives, KPI’s, audiences, channels and learning from other subsidiaries of the business.
During this work we identified several key digital audiences and made recommendations about how their existing channels and potential new channels could engage customers and continue to foster brand loyalty. This included focusing on the highest performing channels and driving engagement there, providing the right type of content for each channel and making the most of tools such as Facebook ads to gather interest and grow the audience.
Once the strategy was agreed we worked with the UK Marketing Manager to implement quick wins and saw tangible results quickly – driving more traffic to the website as well as increasing reach and engagement.
To add bang to Toupret’s buck, we also helped them surpass their biggest competitors in terms of number of followers and engagement levels on major channels such as Facebook and Instagram.
We continue to work with Toupret UK at both a strategic and tactical level, ensuring they’re on track to reach their goals for 2020 and beyond.