fbpx

How our social media strategies, organic content and Facebook ads created a community and supported sales growth for this established brand.

Client: Toupret UK

Toupret UK are a leading European producer of products for wall and ceiling preparation. Their market is primarily building professionals and DIY consumers. 

“From day one, the team at Digital Firefly has been a pleasure to work with. Always focused on the business goals while still managing to be pragmatic, flexible and creative.

They spent time to really get to know our business and helped us to design a ‘ground-up’ social media strategy and framework that reflected our resources and objectives perfectly.

In implementing the strategy, the team has become an extension of our marketing department, working across our business to make sure the plan delivers on a daily basis. We’re delighted with the extended team and proud of the results!”

Jackie Morgan

Marketing Manager, UK

Toupret logo

Objectives

Toupret UK got us on board to help develop a social media strategy, which reflected their ever evolving business and desire to increase their market share. Following that, we worked with them to manage their social media channels as well as Facebook and Instagram advertising.

Services provided

Social media strategy development

Digital audience persona creation

Content creation

Social media advertising set-up and management

Results

A new digital marketing strategy and work involving content creation and curation with Toupret UK’s Marketing Manager led to growth across all their social media channels with the below performance achieved in the first three months of our involvement.

191%

Increase in social media reach

97%

Growth in social media followers

409%

Increase in engagement and enquiries

Our approach

We kicked off our relationship with Toupret by having a strategy day with teams in France and the UK. This involved understanding the business at a management level down to the nitty gritty – discussing business objectives, KPI’s, audiences, channels and learning from other subsidiaries of the business.

During this work we identified several key digital audiences and made recommendations about how their existing channels and potential new channels could engage customers and continue to foster brand loyalty. This included focusing on the highest performing channels and driving engagement there, providing the right type of content for each channel and making the most of tools such as Facebook ads to gather interest and grow the audience.

Once the strategy was agreed we worked with the UK Marketing Manager to implement quick wins and saw tangible results quickly – driving more traffic to the website as well as increasing reach and engagement

To add bang to Toupret’s buck, we also helped them surpass their biggest competitors in terms of number of followers and engagement levels on major channels such as Facebook and Instagram. 

We continue to work with Toupret UK at both a strategic and tactical level, ensuring they’re on track to reach their goals for 2020 and beyond. 

How we can help you

We love working with large organisations who are keen to see quantitative results like Toupret. Knowing our services help them focus on increasing sales and market share elsewhere is something that fills us with joy. 

Say hello

We’d love to hear from you.

Whether you just want to say hey, need a little bit of advice or want to explore how we could help you succeed online please get in touch.

Call us

07885114589

Email us

hello@digitalfirefly.co.uk

Send us a message