Yesterday, a splendidly sunny Friday, James and I were luckily enough to go along to the UK’s biggest SEO event held in our very own city by the sea – Brighton.
Its aim was to give “a chance for SEOs to meet, learn and do their job a little better.”
It certainly did, with over 90 speakers from across the globe sharing their sparkling SEO gems.
Here’s just a few takeaways we think you’ll find useful:
- Being position #1 in Google search results isn’t enough. If people have an affinity to a certain brand they’ll jump down the results and head to their website.
- This highlights the importance of brand, which you should be developing through on and offline PR.
- Think less about the amount of content you create each month, and more about how you can help your customers. It’s all about the value you can bring rather than quantity of information.
- “Proximity is the primary factor in determining local results, but beyond that you need local links if you want to win.” Ask industry appropriate and local websites to link to you, it’ll improve ranking.
- If you’re looking to work with bloggers “instead of offering money, offer your time to incentivise them.” Time is money, and if you’re saving them time by offering them skills such as photography or dev work for example, that can be as, if not more valuable then cash itself.
- It’s important to have reviews across a number of platforms – Facebook, Google + and TrustPilot, amongst others. Rather than amount or number of stars, customers are more interested in what people say in a review. This gives them a better insight into the product.
- What query leads someone to your site? Figuring out the customers goal is key to understanding and mastering SEO. Additionally don’t just think about keywords that lead someone to you but consider the whole sentences people search for.
- When writing copy it’s best to talk about how it makes you feel rather than a description of what you’re selling. People connect to emotions rather than facts. To test your copy say it out loud, if it doesn’t sound natural it probably needs some work.
- Partnerships have a lot to offer, and have to be mutually beneficial for both parties. There’s a need for a strong, extensively thought-out strategy that outlines the benefits for each party and ensures that clear goals, objectives, measurements and responsibilities are understood by both.
If you’d like to talk through any of the above points in more detail give us a shout.
Cheers Kelvin and other organisers and speakers at Brighton SEO, we had a blast!